San Francisco dot.comers hatch a plan to cash in on their employees' lives during the dotcom boom and bust. San Francisco dot.comers hatch a plan to cash in on their employees' lives during the dotcom boom and bust. San Francisco dot.comers hatch a plan to cash in on their employees' lives during the dotcom boom and bust. San Francisco dot.comers hatch a plan to cash in on their employees' lives during the dotcom boom and bust.