Loaded: Lads, Mags & Mayhem

Launched 30 years ago, Loaded magazine epitomised the 90s in its irreverence and appetite for hedonism. But how did it stand up to pressure to put more 'sexy babes' on the cover? Launched 30 years ago, Loaded magazine epitomised the 90s in its irreverence and appetite for hedonism. But how did it stand up to pressure to put more 'sexy babes' on the cover? Launched 30 years ago, Loaded magazine epitomised the 90s in its irreverence and appetite for hedonism. But how did it stand up to pressure to put more 'sexy babes' on the cover? Launched 30 years ago, Loaded magazine epitomised the 90s in its irreverence and appetite for hedonism. But how did it stand up to pressure to put more 'sexy babes' on the cover?